3GROHE Magazine Michael Rauterkus Chief Executive Officer of GROHE AG DEAR READER When I recently discussed the new Atrio designs with my team we took a moment to reflect on what it means to be authentic these days Authenticity is something that we all aim for and yet most of us are a bit unsure what it ac tually means for our day to day lives including in our work However we at GROHE are always thinking about this concept and have built it into every aspect of how we do business At GROHE we believe in excellence from creating iconic designs to maintaining the highest production standards while enabling a sustainable attitude to consumer prod ucts Striving for the best in all areas of our business is obviously easier said than done But we ve come to realize that we are at our best when we keep the strings in our hands The more we do in house the better our results This certainly goes for our design department headed by our VP of Design Michael Seum which allows us to treat design as a core responsibility As a result great design is in the DNA of everything we do We have been rewarded with an especially strong winning streak in all the major design awards including iF German Design and Red Dot p 32 extending our successes in this area With this in mind I m extremely proud to reveal our latest addition to iconic bathroom design the updated Atrio faucet collec tion Presented for the first time during the Milan Design Week 2018 in a stunning installation it certainly is a prime example of elegance and precision p 50 Should you find yourself in Milan for the Design Week or when visiting for some dolce vita in the summer you should also make a beeline for the bars and restaurants of the connoisseurs in our story Taste of Milan p 10 No design would be possible without our teams of dedi cated engineers production experts and programmers the algorithms that make the award winning GROHE Sense and Sense Guard water damage protection system have of course been developed in house p 36 And on the production side of business I m happy to report that we are also one of only a few companies that produce brass parts themselves You ll find that our recently ex panded site in Klaeng Thailand p 30 not only employs the latest production technologies but is also heavily in vested in what I call the family factor Our dedication to excellence also shows in our shower lab in Hemer where engineer Mirja Bensing tests the performance of our shower heads p 38 So what makes GROHE authentic Being in touch with ev ery part of the cycle from design to production in a very personal way is certainly our biggest asset in that regard The more of ourselves we put into every step of the pro cess the more GROHE we become Yet in the end it is you our readers customers and supporters who believe in GROHE and therefore make it a truly authentic company Sincerely Michael Rauterkus It isn t easy to find the perfect bathroom configuration But with GROHE Cube Ceramic it couldn t be simpler All ceramics are designed and engineered to harmonise perfectly with faucets showerheads and sanitary systems Also discover GROHE Bau Ceramic and GROHE Euro Ceramic ceramics grohe com PERFECT MATCH GROHE CERAMICS MADE TO MATCH IN FORM AND FUNCTION Master en 215 4x297 Ceramics A R 1 27 03 18 12 44

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