FROM SLUDGE TO NUDGE One of the latest innovations from GROHE is Plus a smart faucet which lets you control your water precisely thanks to a temperature indicator that shows numerical degrees This not only allows users to carefully adjust the water temperature as they wish it also enables them to be more sustainable How so The answer comes from behavioral economics and the idea of nudging The Plus LED display makes users aware of the exact water temperature and indicates how often hot water is used unnec essarily This promotes the responsible use of water as a valuable resource and saves water and energy Or as Richard Thaler a leading behavioral economist says If you want people to do something make it easy Similarly additional features such as the water saving EcoJoy spray and other versions that come with a pull out or swivel spout help to get the job done in less time and thus save even more energy The new Plus faucet helps to save water and energy with some smart ideas BEYOND WATER BATHROOM KITCHEN AND WATER STORIES 20 21 Master en 193x257 GROHE BW Magazine 1 2019 Content 150dpi 20 11 11 19 17 15

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