Any company that wishes to become a global icon has to think about the future What will customers need and what is the best way of delivering this One big idea is not enough to stay relevant a company has to constantly reinvent itself GROHE has been around for over 80 years and throughout its history the brand has always enabled its customers to enjoy Pure Freude an Wasser by predict ing and shaping the future uses of water GROHE entered a world where cities were rising fast and forward thinking companies were able to grow evolve compete and unite in early partnerships More and more people were living and thriving together necessitating new concepts for clean water in private homes businesses and hotels So ironworks companies like Berkenhoff Paschedag saw their future in sanitary fittings and small manufacturers like Carl Nestler and Hans Grohe strove to deliver clean water to urban homes When Friedrich Grohe son of Hans Grohe set out on his own in 1936 acquiring Berkenhoff Paschedag the history of GROHE as we know it began though it wasn t until twelve years later that the compa ny was christened with the name of its owner In 1956 Friedrich Grohe also purchased the Carl Nestler Arma turenfabrik famous for its pioneering work in thermostat technology and GROHE began to release state of the art sanitary fittings in outstanding quality Friedrich Grohe was always aware of the strong engineering legacy he benefit ed from Made in Germany is a synonym for precision Precision is a synonym for GROHE he once said From its earliest beginnings GROHE has always taken its forward thinking legacy seriously TEXT GIULIA PINES A HISTORY OF INNOVATION BEYOND WATER BATHROOM KITCHEN AND WATER STORIES 16 17 Master en 193x257 GROHE BW Magazine 1 2019 Content 150dpi 16 11 11 19 17 14

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