60 Pure Freude an Wasser INTERVIEW DELPHINE SAINT JEAN PORTRAIT CHRISTOPH MACK In the center of Berlin international interiors startup Houzz is renovating the way we think about home design Today it s easier than ever to be inspired by houses all over the world for home improve ment ideas with myriad blogs Pinterest ac counts and online stores devoted to offering an international picture of what stylish contem porary interiors look like But what do you do when you want to actually integrate those ideas into your home This is where the home ren ovation and design platform Houzz comes in The best explanation is to call it the one stop shop for home design says Karen Bofinger International Lead Editor at Houzz from their Alexanderplatz office right at the center of Eu rope s startup scene Whether you re a custom er trying to renovate an area of your house or a professional working in interiors the platform now serving 40 million active users offers a whole range of tools for networking inspira tion and everything you need to improve your home from start to finish On each detailed and image heavy profile users can select the room types they are interested in so that the young couple trying to build a nursery for their new baby can easily find those who ve made fresh and beautiful baby rooms in the past As a platform the website is all about discus sion and transparency So it s easy to ask for help on a project and equally to find where and how a project was realized It s a very friendly and helpful community says Bofinger Pro fessionals all over the world have understood that it s good to establish a contact to establish trust with your clients For anyone trying to re work an interior space whether they re looking for a new sofa or totally gutting and rebuild ing their bathroom from scratch Houzz offers access to inspiration professional discussions and collaborative tools that allow details to be worked out through a comment section on the images themselves After all a picture tells a thousand words and Houzz currently hosts 15 million of them to aid explanation I can say I would like a modern white kitchen but do you know what that kitchen would look like It s too hard to tell in words what you can show with a picture and then exchange with your partner Bofinger says In the past you prob ably had a magazine and you d rip some pages out which you d then have to carry to a profes sional or your partner Today Houzz makes it incredibly simple to find images to be inspired by whether they re of a ranch in Palo Alto California where the company was first found ed in 2008 Houzz was launched in February 2009 or a historic flat in the middle of Berlin Now with offices across the world from Tokyo to Moscow to London Houzz is keenly aware of An in situ shot of a Rainshower SmartControl shower system as it appears on the profile of GROHE US HOUZZ IMPROVEMENT

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