GROHE Magazine 33 GROHE Vice President of Design Michael Seum and his team at the iF Design Award ceremony on 9 March 2018 TEXT HENNY BOHM GROHE the world s leading provider of sanitary fittings received a number of accolades at the prestigious 2018 iF Design Award The official awards ceremony attended by 2 000 guests took place on 9 March at BMW Welt in Mu nich The iF Design Award jurors faced a difficult task this year due to the record number of submissions with 6 402 entries from 54 countries The acclaimed designers at GROHE continued their winning streak from the previous year by receiving seven awards two of which were gold for their intelligent designs The first design to win the iF Design Gold Award was the Sense Guard GROHE s water control unit for the smart home which detects frost risk and micro leakages and shuts off the water supply in the event of a burst pipe Members of the jury lauded the elegant design and us er friendly interface and exceptional functionality paired with a minimalist exterior Success continued with the GROHE Essence Professional a delicately designed faucet featuring a silicone hose available in a multitude of colors which won the second iF Design Gold Award Ju rors emphasized the intelligent mix of different materials and colors of the high quality product and praised it as a high end professional product that is joyful to use with material quality you can feel GROHE garnered five additional iF Design Awards for the Concetto Professional faucet which features cylindrical forms in varying dimensions uniting to create an individ ual aesthetic the SmartControl Round a shower control with new additional combination options for a multifacet ed experience and the Lineare New bathroom faucets col lection characterized as sensual minimalism due to its slim dimensions clearly defined silhouette and remark ably balanced proportions The last award was for the GROHE Design Showreel produced with the intent of spotlighting the passion precision and high level of detail present in every product it s a video that represents the company s philosophy on a visual and emotional level My team and I are very happy about this outstanding rec ognition of our work says Michael Seum Vice President of Design for GROHE Looking back on a very successful year for GROHE design in 2017 this highly appreciated recognition proves to us yet again that GROHE pursues its design philosophy with the greatest success What s more GROHE products regardless of style are always easy to use intuitive and provide a high level of perfor mance In 2017 GROHE participated in 17 international design competitions and won 62 design awards an un precedented amount of prizes These awards included five Red Dot Design Awards Europe three Good Design Awards Japan and the International Design Excellence Award USA At the time of print GROHE had already won 24 design prizes in 2018 marking the company s dis tinguished role in bathroom and kitchen design GROHE celebrates success at the 2018 iF Design Award winning two Gold Awards With 24 awards won in 2018 so far GROHE s design team continues their winning streak from the record year of 2017 GROHEGOLD THE GOLDEN YEARS

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