attention to carbon footprints Water conservation is at the heart of this eco aware approach with soaks rain gardens and a waste water management system More traditional elegant forms of luxury are on offer in the Marsa Malaz Kempinski the InterContinental Jeddah or the Grand Hotel Thalasso Spa in Saint Jean de Luz It s interesting that bathroom fittings are one of the most commonly used signifiers for a certain kind of brash luxury hotel Gold taps are almost as much a shorthand for traditional luxury as chandeliers and champagne Interesting too that warmer toned metals such as brass and copper have come back into fashion as guests seek more authentic interiors and designers respond with products that may be new but have the appearance of vintage up cycled or pre loved items Increasingly it is not just ostentatious design that luxury guests seek but properties that deliver authentic experiences in authentic surroundings Sleeper Magazine is proud to have worked in close partnership with GROHE over the past ten years of our European Hotel Design Awards Now in 2017 we are working with GROHE and other partners to expand this collaboration on a global level with the launch of AHEAD our new awards for hospitality experience and design This will see our existing awards schemes in Europe and Asia rebranded and augmented with new events for the Americas and Middle East Africa regions A key aspect of this rebranding is a slight shift in emphasis from design and architecture in their own right to design as it shapes and enhances the guest experience Provenance and eco sensitivity are more important than ever before Guests don t just want to know that the food on their plate in the hotel restaurant is grown on the farm down the road but that the tiles in the bathroom were fired and glazed by local craftsmen that the shampoo they wash their hair with is infused with indigenous herbs or that the water they bathe in is recycled rainwater Despite this hankering for traditional products with a story to tell conversely and simultaneously technology is central to the new luxury As I write this from the ALIS conference in LA I have just spent a morning 14 00 EDI indd 14 17 02 17 12 28

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