96 Pure Freude an Wasser philosophical construct that asks about the overall impact of the environment on the mind the body and behavior And that s where my background enables me to ask those bigger questions G Even the ancient Greeks had ideal architectural pro portions how do we know something like this has a measurable impact on the brain EE The first thing I did on my very first day of architec ture school which I did after I completed my PhD in Clinical Neuroscience was to walk into the library and say I need to see some texts on the writings of Greek architecture with their principles of propor tion and ratio I want to know if there s a biological substrate across cultures across peoples and across time to perceive and appreciate certain physical relationships G What did you find when you started your research EE Vision scientists suggest that there are certain specular effects that the eye is very well tuned to perceive wind blowing across a field of grass or the flicker of Aspen leaves in trees or how sunlight speckles on water There s something about this pat tern that seems to match very nicely to where the eye is tuned And you can take that all the way through to ratio For example there has been an MRI study that took a photograph of a classical Greek statue and morphed it so that either it s in proportion or the proportions are shifted so perhaps the torso is shorter the legs are longer or vice versa And then a third condition where the human body falls along the golden ratios And this study demonstrated that there was preference for the body form along the golden ratio G How do neuroarchitectural processes work EE I m trying to take both the conscious responses we can access those with interviews observing behav ior focus groups and design hypotheses and the subconscious the unmeasurable that fall into what we call phenomenology and there s a part of that which is measurable with today s technology G What features of the work environment lend them selves to greater creativity in your experience EE Workplace designers want to know how to design for the modern workforce with modern technolo gies Neuroarchitecture helps us with well being the emotional side and the cognitive side How can we design spaces for someone who thinks different ly and their needs as they move from task to task to task within a workday or a work season If I m writing for example I actually need an entirely dif ferent environment than if I m doing mathematical or computational work We ve done some research measuring brainwave changes while people are performing certain psychometric creative tasks in different acoustic settings And what we found was that we can actually see how individual sound mod ifications change brainwaves and reveal distraction G How do you go from just measuring neural responses to aesthetics and active design EE In addition to the HxLab we have nine research labs that we connect with each other architects urban

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