62 Pure Freude an Wasser At Houzz s office in the middle of Berlin even the kitchen has been cheerfully and meticulously designed regional differences in taste habits and styles regarding interiors Take the simple sofa for example while Italians go wild for pictures of white sofas in Germany it s gray couches that tickle renovators fancies Meanwhile al though washlets are most popular in Japan where they are commonplace they are now becoming increasingly prevalent in Germany with 28 percent of Houzz users saying their converted toilet should have a high tech functionality There are also differences in how people ap proach home decoration I think Germany s a very good market for professionals Bofinger says In our surveys we ve learned that Germans have the highest budget to spend on their renovation projects Meanwhile a high percentage make use of their savings they re not buying anything on credit These regional differences point to some of the chal lenges that face us when being inspired by home design online For example while I might have a penchant for the tatami mats and sliding doors of a traditional Japanese washitsu it likely won t make sense within the architec ture of my Parisian townhouse and while I might love the exposed beams of an English country cottage my San Francisco loft is just not going to stretch to that This is where Houzz s geographical specificity comes into play since the website makes it easy to filter images to those in your immediate area So Houzz represents not only the interior decoration magazine that you can tear inspiring images out of but also links those images to the people who created them so that it s easy to find images from professionals nearby who have carried out projects just like yours We re an online company but we know how important personal connections are There are projects you will never be able to realize without being on site says Bofinger While we might be living in a networked time we aren t all living in the cloud quite yet Ph ot o K at e Jo rd an H ou zz d e

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