47 GROHE Magazine see how these objects work within the spaces they envision GH The four colors that were selected for this project are very much on trend It s a good moment for SPA Colours because each one responds to a different set of consum er desires I was really inspired by the col lection it s perfect because they each fit to a certain trend we are seeing right now What can we expect from this collaboration in the future MS For me it s all about a more long term vision for how we work within the space I want our audience to see how GROHE is really investing in the future So our next collaboration will probably see a reversal of this process where we ll map the trends and then the project which surfac es will follow those lifestyle trends GH Once you start working with trends I think it s really important that you don t think in terms of only a single project A com pany that dives deep into trends has to stay on track and I believe that GROHE has a lot of potential because they are re ally forward thinking with their designs So what we re trying to do is create future customer stories Where is the journey going and how can we translate that into a beautiful product MS As designers going into the future is our role It s really about shaping the future of how we will live and I think within GROHE we have a tremendous connection to the architectural community which also thinks along the same lines I regu larly meet architects and designers and what I crave to understand is how GROHE can support their vision for the projects they are currently conceiving So rath er than just creating objects and things in space design for me is thinking about how we will live in future Michael Seum Vice President of Design at GROHE met Gudy Herder in her Barcelona studio to discuss the endless possibilities of SPA Colours It s a really good moment for SPA Colours because each one responds to a different set of consumer desires says trend consultant Gudy Herder

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