46 Pure Freude an Wasser Santorum include color samples swatches of fabric and mood images How does this work GH After some research I get a few key words together that really describe the trend and then I try to trans late these key words into materials colors and finishes In the end the whole idea is to get people inspired by thinking about some of these possibili ties on the board how they can translate what they have in their mind into a physical space You don t want to be too prescriptive but you want it to be defined enough to at least allow them to start thinking about it in that sense MS With our products we usually deliver an object to an environment that has been carefully conceived by other creatives according to their customers needs So what we re doing here is highlighting how some our new colors and finishes are connect ed to relevant lifestyle trends I think the stories that Gudy created are very useful in inspiring ar chitects to see our products in a whole new light Ultimately no one is looking only for product expe riences anymore They want a room and they want that room to tell a story What do you ultimately want to get out of the collaboration MS The most important objective for me is to strike a dialogue and a constant interaction with the design community through these boards I see them as an inspirational tool and as a gateway to make sure that our audience understands us as being responsive But having these boards is also extremely useful in helping our GROHE team to tell the story and that s really critical for us too GH What I really liked about Michael s approach was the idea of not only inspiring the end consumer which of course should always be a consideration but also creating something for architects and interior designers or decorators To show them how to inte grate SPA Colours into the environments they create Looking at the collection what makes Essence SPA Col ours so appealing to architects and designers MS Our SPA Colours collection is really about taking a line of products into new territories for interior design I think they are beautiful objects but in the end we want professionals and consumers alike to With SPA Colours GROHE takes the Essence line of faucets into new territories for interior design

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