Pure Freude an Wasser 34 SHARED VALUES Fortune Magazine GROHE the only German company to Change the World Nothing changes overnight it takes hard work and a sustained vision to keep the wheels of progress turning GROHE has prioritized ecological factors and these efforts have now been recognized by US business mag azine Fortune in its Change the World list This ranking presents the crème de la crème of companies whose business strategies have demonstrably improved lives For this list Fortune partnered with the Shared Value Initiative a global community of busi ness leaders who find business opportunities in addressing societal change co founded by Harvard Business School professor Michael Porter This panel carefully considered compa nies worldwide in the light of their quantifiable social benefits economic viability and degree of innovation and selected the most impactful 50 for commendation It s a particular honor for GROHE because it is the only sanitary fittings company listed as well as being the only Ger man company named GROHE CEO Michael Rauterkus expressed his satisfaction at this rec ognition saying We are overjoyed at this ac colade and very proud To be the only German company to appear in the international Change the World ranking is a great honor for us This recognition from Fortune and the Shared Value Initiative came particularly in response to GROHE s work in sustainability and water con servation For example the list noted that GROHE recycles 99 percent of water used in manufacturing its kitchen and bathroom faucets The company was also praised for its innovation of the Sense and Sense Guard smart home sys tem which allows early detection and prevention of water damage Another notable highlight for Fortune and Shared Value team was the GROHE Blue faucet which offers filtered chilled water in three different options still medium or spar kling This innovation reduces the carbon emis sions of that perfectly ice cold glass of fresh H2O by up to 60 percent when compared with bot tled mineral water These eco friendly activities were also recognized by the CSR award from the German Federal government earlier this year Rauterkus emphasized his company s continued efforts in this area indicating that this is only the beginning of GROHE s efforts to Change the World We will continue to contribute to sustainability with our innovative products and technologies so that future generations will also have the opportunity to experience Pure Freude an Wasser without worries Michael Porter is a Harvard Business School professor who co founded the Shared Value Initiative which helped Fortune compile their list TEXT DELPHINE SAINT JEAN Fr om F O R TU N E 1 5 S ep te m be r 20 17 F O R TU N E is a r eg is te re d tr ad em ar k of T im e In c u se d un de r lic en se F O R TU N E an d Ti m e In c a re n ot a ffi lia te d w ith a nd d o no t e nd or se t he p ro du ct s or s er vi ce s of G R O H E

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