3GROHE Magazine Michael Rauterkus Chief Executive Officer of GROHE AG DEAR READERS We at GROHE have a longstanding relationship with the architecture and design community In fact we have made it our mission to support and celebrate their creative force It is therefore with great pride that this November we see the 10th anniversary of the World Architecture Festival WAF in Berlin a gathering of the industry s leaders and most promising newcomers that GROHE has supported as a founding partner since its inception in 2008 Should you be vis iting WAF from 15 to 17 November please feel welcome to pop by our booth for a chat and a glass of GROHE Blue filtered water or a coffee straight from one of our GROHE Red systems Architects are at the forefront of dealing with some of the most urgent challenges that face the global community So to mark the 10th in stalment of WAF Paul Finch and Jeremy Melvin suggest 10 big issues that the profession will affect and be affected by in the coming decade p 76 Elsewhere in the magazine Kim Holst Jensen from Danish firm Schmidt Hammer Lassen shares his views on what can be per ceived as a typical Scandinavian approach to architecture p 10 while neuroscientist and ar chitect Dr Eve Edelstein discusses how design influences the human experience p 94 The impact of consumer trends as an important driver for the design process can be witnessed in the trend panels that consultant Gudy Herder created for our new Essence SPA Colours range In the accompanying interview Gudy and Michael Seum Vice President of Design at GROHE reflect on what it takes to inspire great interior design p 44 A truly disruptive approach to the home improvement business is taken by Houzz a startup that matches users looking to renovate their homes with profes sionals who can carry out the job p 60 Sustainability and ecological awareness are at the heart of what we do here at GROHE so I am pleased to have environmentalist David de Rothschild featured in this issue p 70 His crossing of the Pacific Ocean on the Plastiki a boat made entirely from plastic bottles great ly helped to raise awareness of the pollution of our oceans Our own efforts in the area of sustainability have just been commended by Fortune Magazine and their Change the World list a particular honor for us as the only German company named p 34 Lastly I d like to thank all GROHE employees in volved in the expansion of our manufacturing plant in Lahr p 35 Our investment in the site is a sign of our dedication to keeping up with consumer demand while maintaining our high quality manufacturing so that all our custom ers can experience Pure Freude an Wasser Sincerely Michael Rauterkus GROHE was the only German company to be named in Fortune Magazine s Change the World list

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