What role do colours play in your work Colour is incredibly important Having said that If you ask ten people about their opinion of colours you get 15 different answers We all respond to colour differently In the kitchen and bath when somebody makes an investment in colour it s not like wall paint where that can be changed quickly So our approach to colour finish and materials is to ensure relevance in the home for many years to come this is what we call design permanence The GROHE SPA Colours have been carefully curated to ensure our customers have a rich toolbox and most importantly the freedom to create their desired vision Where do you get your inspiration from when you create a finish The team and I attend major design fairs globally for example the ICFF in New York Maison Objet in Paris the Tokyo and London design weeks and Salone del Mobile in Milan So we definitely get our inspiration from the cutting edge of the design world When we re at these design fairs we re not looking specifically at our industry We look at movements within the home sector like the furniture industry And then we re responding to that with this selection of colours and finishes With our range of colours we want consumers to see that they have unlimited design flexibility with our collection There s a lot in the industry where they just pick up on a trend but fads and fashion just disappear Even the quality is poor At GROHE we have a more balanced approach When you buy a GROHE product it s about quality technology sustainability and design You know this colour and finish is on the cutting edge of interior trends and at the same time it will last due to our higher quality standards What differentiates the GROHE SPA Colours from colour as we typically perceive it We could have gone after colours that were not such long standing trends They might be around for one or two years But the problem there is when you re working with bath interiors these are fixtures once installed they are there for a long period of time We have to be really selective around the appropriateness of the colour and how it s used And I think there are other areas where if you wanted to bring colour into the bathroom you can do that with lighting as well That s why we ve taken an approach where the colour is a long standing trend And we ve seen the warm finishes now year after year in Milan and London It s now an accepted colour and finish strategy But it s not to say that we won t have more unique finishes coming up during the process of developing the next generation of colours THE INTERACTION OF THE COLOURS WITH THEIR SURROUNDINGS IS TRULY FASCINATING 08 MiddleEast en 210x297 SPA Colours 17 Content 008 8 9

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